THE VENUE

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The Star in Frisco

  

Instead of endless boring passages cluttered with kiosks, The Star is a series of shops & restaurants of shifting scale that are visually consistent and controlled. The design keeps it relevant because it is a genuinely pleasant place to be. It’s an experience! 

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Customer Experience

  

Brick and mortar is not out of fashion, but bad customer experience is out of fashion. A location is about creating lasting experiences.

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The Cowboys

The Star is the home of the Dallas Cowboys World Headquarters.